Privacy Policy

Alpha Jungle is a software studio registered and operating in India. For the purposes of applicable data protection law, including India's Digital Personal Data Protection Act, 2023 and, where relevant, the EU/UK General Data Protection Regulation, Alpha Jungle is the data controller (data fiduciary) for personal data collected through the Site and for data we receive from Meta to operate the Platform.

Where a business uses the Platform to message its own customers, that business decides which customers to message and why, and Alpha Jungle processes those customers' data on the business's behalf to deliver the service.

When a business uses the Platform, we process the following data:

Messages are sent only to customers who have opted in by providing their WhatsApp number to the business, for example when placing an order or signing up on the business's website. Businesses using the Platform are responsible for obtaining that opt-in.

We use Platform data solely to provide the messaging service the business has requested. We do not sell it, use it for advertising, use it to build profiles of recipients, or share it with anyone other than the service providers listed in Section 8. Our use of data received from Meta complies with the Meta Platform Terms and WhatsApp Business policies.

Where the GDPR or an equivalent framework applies, we process personal data on the following legal bases: your consent, given by voluntarily submitting a form, initiating contact via WhatsApp, or opting in to receive messages from a business; the performance of a contract, where processing is necessary to deliver a quoted service, provide the Platform or process a payment; and our legitimate interests in operating, securing and improving the Site and Platform, provided those interests do not override your own rights and freedoms.

If you are visiting from the EU, the EEA or the UK, the Site asks before Google Analytics runs. A banner on your first visit asks you to accept or reject analytics cookies, and Google Analytics is not loaded, and no analytics cookie is set, unless you choose Accept. Elsewhere, including India, a pre-consent banner is not legally required, so Google Analytics runs by default. Wherever you are visiting from, you can accept, reject or change your choice at any time using the "Cookie Preferences" link in the footer of any page.

Where Google Analytics is running, it helps us understand how the Site is used. It sets cookies (including _ga and _ga_*) to distinguish one visit from another. These are set by Google and governed by Google's own privacy policy. No advertising cookies or other third-party tracking pixels are used.

The Site also sets one small cookie (aj-region) recording only a coarse region, derived from your IP address at the edge and never a precise location. Separately, the Site stores two local-storage entries, your theme preference and your cookie choice, which stay on your device and are never transmitted to us or any third party.

The Platform uses only essential cookies needed to keep business users signed in. It does not use analytics or advertising cookies.

Typefaces on the Site are self-hosted, so no request is made to an external font service.

The brief and booking forms on our Contact page have no database of their own. Submitting one sends its contents once, from our server to our inbox, as an email (with a copy to the address you entered), through our email delivery provider, Resend. Nothing is stored on the Site's server after that email is sent. From then on it is held as ordinary email correspondence.

We engage a limited number of service providers. Each processes personal data under its own privacy policy and, where applicable, a data processing agreement with us:

We do not sell, rent or trade personal data. It is disclosed only to the service providers named above, only as necessary to deliver the service, and, where legally required, to a court, regulator or public authority as described in Section 10.

If we receive a request from a public authority for personal data, including data received through the WhatsApp Business Platform, we:

Alpha Jungle is based in India. Some service providers named in this policy, including Meta, Vercel, Google, Resend and our database provider, may process data outside India. Those transfers are governed by each provider's compliance framework and contractual safeguards.

We apply reasonable technical and organisational measures to protect personal data, including encrypted connections (HTTPS), restricted access to production systems, storing access tokens only on the server and never exposing them in the browser, and relying on established processors such as Meta and Razorpay for messaging and payment infrastructure. No method of transmission or storage is completely secure, and no guarantee of absolute security can be given.

Subject to applicable law, you may have the right to: request confirmation of whether we hold personal data about you and access to it; request correction of inaccurate or incomplete data; request erasure of your data; restrict or object to certain processing; request a portable copy of data you provided; and withdraw consent at any time, without affecting the lawfulness of processing carried out before that withdrawal.

If you received a WhatsApp message from a business through the Platform, you can stop further messages by replying STOP or contacting that business directly. You can also contact us and we will pass your request to the business and remove your number from our records where we are able to.

To request deletion of your personal data, including any data received through Meta or WhatsApp:

Businesses using the Platform can also delete their account and associated data by contacting us at the same address.

The Site and Platform are directed at business owners and organisations, not children. We do not knowingly collect personal data from individuals under 18. If we become aware that we have done so, we will delete it.

We may update this Privacy Policy to reflect changes in our practices or applicable law. The "Last updated" date at the top shows when it was last revised. Continued use of the Site or Platform after a revision constitutes acceptance of the updated policy.

For any question, request or complaint about this Privacy Policy or our handling of personal data, contact us at hari@alphajungle.co or on the WhatsApp number shown in the footer of this page.