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Notes from the studio.

Plain-language writing on websites, marketing and getting a business found online — what we've learned building for real clients.

  • LatestTechnology

    Jev, Explained: The AI Model That Doesn't Write a Word

    TypeSafe AI's Jev skips text generation entirely and returns typed, probability-scored decisions in under half a second. Here's what it actually does, and where it fits in building and running websites.

    Hari Dass Sachdeva · 7 min read

  • Websites

    Start with the problem, not the page

    Most website briefs start with a list of pages. Ours start with one question about your business — here's why that order changes what actually gets built, and what it costs you later if it doesn't.

    Hari Dass Sachdeva · 4 min read